This page has one listing: the SimpliFire Inception Traditional Electric Fireplace. It is a built-in electric fireplace, 36 inches wide, for an indoor wall. If you want a SimpliFire traditional electric fireplace with a log fire look, this is the one to consider. You get a focal point for your living room, bedroom or condo, with no gas line and no chimney.


How the SimpliFire Inception electric fireplace makes its fire

You watch a video of real flames on a screen, with a backdrop you pick. From across the room, the realistic flame looks like a wood fire. For sound effects, pick one of six crackling fire sounds, or silence. Run it with or without heat using the included remote, your phone with the IntelliFire app, or voice through a smart speaker. You can run the flames year-round with the heat off.

Built into a wall or placed in a mantel kit

For a built-in installation, your builder frames it into the wall and finishes with tile, stone, or drywall, with no vents or screen showing. An electrician hardwires it. Or choose the Wescott mantel kit, a finished cabinet that stands against any wall with no construction and plugs into a wall outlet. It brings the ambiance of a fire to your room.

The box contains the fireplace and the included remote control. Pick the front on the page to finish the opening: Chateau Forge, Folio or Halston. Browse mantel shelves and surrounds for a framed wall, or compare wall mounted electric fireplaces across brands.

If the Inception is not the one

Visit the SimpliFire brand page for a built-in with a stonework look and textured logs. That page also has an insert for an old fireplace opening.

For a modern line of fire instead of logs, explore SimpliFire linear fireplaces, with eight long, low units and flame colors you choose. Compare electric fireplace inserts across brands for an existing opening. Our Electric Fireplaces collection covers every brand and kind.

Why buy from My Cozy Outdoors

We are an authorized dealer for SimpliFire, part of Hearth & Home Technologies. The full manufacturer warranty applies. Before you order, call us with framing, wiring or decorative front questions and we will talk it through.

Frequently asked questions

How real does the SimpliFire Inception flame look?

The fire is video of real flames, not a light and mirror effect. Your chosen backdrop helps it read as a wood fire across the room. Pick one of six crackling fire sounds, or silence. Up close, you are watching a picture on a screen. See one running before deciding if you can, and call us with questions.

Does the SimpliFire Inception give off heat?

Yes. Built into a wall and hardwired, the heater takes the chill off the room, with about twice the heat on a heavier circuit. In the mantel kit, it plugs into a wall outlet. You can run the flames without heat in summer. It will not heat a house.

Can I install the SimpliFire Inception myself?

Yes, with the mantel kit: it stands against any wall and plugs into a wall outlet, with no construction. For a wall installation, your builder frames the opening and finishes to the edge, and an electrician hardwires it. Either way, pick one of three fronts on the page to finish your SimpliFire Inception.

What does the SimpliFire Inception look like when it is off?

Owners and dealers on Reddit split on it. The main gripe is the screen when the fire is off: it goes dark rather than showing a brick firebox, and one shopper felt the grate and logs in front looked squeezed between the glass and the screen. The dealers on the thread answered that it is the most realistic traditional electric fireplace at its level, that it is a screen in the way a television is and should last like one, that new sounds and backdrops arrive over Wi-Fi, and that the blower is very quiet with heat that feels substantial on a dedicated line. Their advice was to buy it for ambiance with a little heat, not as a heater. If you can, see one running and switched off before you decide, then call us with what you make of the SimpliFire Inception.